Der Milka Effekt
Why do you read this? You were attrackted by the elephant, am I right? This elephant represents the law of dissonance. In other words: contents which are contradictory to expectations are one way to attract attention. Did you realize, that you noticed "attract attention" before you read this text? These are no new perceptions, but specially the internet demonstrates in a gigantic variety how to make mistakes in attracting attention of the viewer. If everything is "most important" and eye-catching this only supports confusion. (read more on kommdesign)
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